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Born in Capri, Italy, Valeria De Gregorio grew up surrounded by the natural beauty and unique atmosphere of the island.

She breathed in years of the sweet life in Capri through the colorful tales of her grandparents.

 

The fifties were the Golden Age for the island. It was the period of vitality, joie di vivre, and love of excess. Hollywood celebrities and icons like the elegant Jackie Onassis, Audrey Hepburn, Ingrid Bergman as well as the aristocracy and captains of industry arrived on the island in search of the jet set life. Capri became a symbol of taste, classic style, and a unique charm that overcame both time and fashion.

 

Out of Capri’s long tradition of master tailoring, designers Emilio Pucci and Livio De Simone began their careers in the shadow of the famous Faraglioni. It is on the island that classic silhouettes came to be, such as the beloved Capri pants, inspired by the hardworking Italian fishermen.

 

Valeria was fascinated by the magic of the island she grew up on and studied its deep traditions. After receiving her masters degree in Marketing Management at Bocconi University, and after years of professional experience in the luxury industry, Valeria realized her childhood dream: the creation of her own brand.

 

In 2016, Y’AM Capri was established. A collection of effortless pieces captures the dolce vita essence and beauty of the island. The brand is for the modern and independent traveller, eternally curious, and emitting an aura of lightness and femininity whatever her age.

Each garment is carefully designed, sourced, and produced in Capri and the Amalfi Coast, simultaneously preserving and sustaining the craftsmanship and textile traditions of these cherished lands.

Y’AM Capri is a celebration of the light blue island in all its shades.

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